DJ Snake and J Balvin Drop “Noventa” With Nostalgic 90s Music Video
DJ Snake and J Balvin release "Noventa", a 90s-inspired summer track with a retro NYC music video. Part of DJ Snake's upcoming "Nomad" album.
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French electronic music producer DJ Snake and Colombian reggaeton superstar J Balvin have dropped their latest collaboration, “Noventa“, a track that takes listeners straight back to the 1990s with its infectious beats and retro-styled music video. Released July 2nd, 2025, the song marks the duo’s highly anticipated follow-up to their 2019 international hit “Loco Contigo“.
“Noventa” – Spanish for “ninety” – serves as both a musical and visual love letter to the decade that defined modern pop culture. The track combines DJ Snake‘s signature high-energy electronic production with J Balvin‘s smooth reggaeton flow, creating a sound that feels both nostalgic and completely fresh for summer 2025.
90s Aesthetic Dominates Visual Storytelling
The music video, filmed entirely on the streets of New York City, fully commits to its retro concept. Shot with lo-fi VHS-style cameras, the video captures the raw energy of 90s street culture through dance cyphers, urban landscapes, and grainy footage that instantly transports viewers back in time.
The visual treatment extends beyond just the video production. The single’s artwork features a throwback logo design directly inspired by classic MTV graphics, complete with the bold colors and playful typography that defined the era. This attention to period-accurate details shows how seriously both artists approached the nostalgic concept.
Street dance sequences play a central role in the video, featuring local NYC dancers in spontaneous-feeling cyphers that echo the authentic hip-hop culture of the 1990s. These scenes create an organic connection between the music and the visual elements, avoiding the polished look of modern music videos in favor of something more genuine and street-level.
Cross-Cultural Musical Bridge Strengthens
The collaboration represents more than just nostalgia – it’s another example of how electronic and Latin music continue to find common ground on the global stage. DJ Snake‘s production style, which has earned him diamond certifications and billions of streams, provides the perfect foundation for J Balvin‘s reggaeton expertise.
This partnership builds on the success of “Loco Contigo“, which demonstrated the commercial potential of French electronic and Colombian reggaeton fusion. “Noventa” takes that formula and adds a distinctly American visual element through its New York City setting, creating a truly international artistic statement.
For J Balvin, who has become the first Latino artist to headline major festivals like Coachella and Tomorrowland, “Noventa” continues his mission of bringing reggaeton to mainstream global audiences. His smooth delivery on the track maintains his signature style while adapting perfectly to DJ Snake‘s 90s-influenced production.
Preview of DJ Snake’s “Nomad” Album Direction
“Noventa” serves as one of the featured collaborations on DJ Snake‘s upcoming album “Nomad“, scheduled for release later in 2025. The track provides insight into the album’s likely direction – genre-crossing collaborations that bridge different musical cultures and decades.
DJ Snake‘s career trajectory from Paris housing projects to global superstardom continues with this release. His ability to work across genres and cultures has produced hits like “Taki Taki“, “Lean On” with Major Lazer, and “Turn Down for What” with Lil Jon. Each collaboration demonstrates his skill at finding common ground between vastly different musical styles.
The “Nomad” album title suggests continued exploration of musical boundaries, with “Noventa” indicating that nostalgia will play a role alongside DJ Snake‘s typical global approach. His track record of creating music that works across continents and cultures makes the upcoming album one of the year’s most anticipated electronic releases.
“Noventa” is available now on all major streaming platforms, offering listeners a chance to experience this unique blend of 90s nostalgia, reggaeton rhythm, and electronic production. The track’s summer release timing positions it perfectly for festival season and inclusion on worldwide streaming playlists.
